Amazon Redesign Concept

I was tasked with taking a stab at redesigning amazon.com, this is what I came up with in a single night.

After talking to many friends and family members I found that the first thing most users do when they arrive at Amazon is search for what they are looking for. Maybe that's because Amazon's current site is crowded and hard to navigate, or maybe it's because users come to the site with products already in mind. Either way, my goal was to design a much cleaner, much more organized site that allowed for easy search, product recommendations (based on previous views or purchases), and singularly focused blocks of content for users to digest. This was what I came up with.

The project never went anywhere, but I was happy with the design. Full pixels of the entire homepage design attached.