Cool

Probably the last in this series. This version I wanted to break out the ruling pen and bring a more edgy, unorthodox cool to the table, rather then the smooth flowing cool I was trying to capture in the previous shots. I wrote this 10 million times and never tired of it. Using ink is too much fun. The underline/ strike through also doubles up to give the lower case 'l' an upper case duality.

Rebound of
Posted on Aug 7, 2013
Matt Vergotis
Logos, Visual Identity, Typography & Illustration.

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