Infographic | Social Marketers vs Social Consumers

Snapshot of our first infographic for the Pivot Conference, a leading, two-day social marketing and branding conference held annually in New York.
This snapshot taken from "The Perception Gap," we were asked to take a 2011 Pivot survey of marketing professionals and turn it into a narrative that would entice possible attendees with the type of data they would see unveiled at Pivot 2012. This graphic became the most successfully shared graphic Pivot had released, resulting in over 500 social shares and 50 blog write-ups.
Full graphic can be seen here http://www.behance.net/gallery/Marketing-Brand-Building-Info-Graphic-Campaign/5663547