Pain Consultants Logo

A more modern direction for a pain consultant group. This direction showcases the before and after result—from pain to relief. The lightning bolt that joins the two faces in the middle represents the pain that patients feel from a day to day basis.

I though it would be wise to use colors that directly contrast with each and portray the relationship between pain and relief. Color pyschology states that green is the most "relieving" color but green and red together just screams Xmas... so I thought a calming teal would be appropriate.

Thoughts?

Posted on Jun 13, 2013
Jared Granger
Designing lasting brands for future-conscious businesses

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