Stretch: a creative concept

A video and a story: http://alexeyivanov.com/stretch
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A creative concept completed together with Ryo Takahashi (http://alexandryo.com) as a three week side project at Hyper Island Stockholm.

Stretch is a service for people who spend long hours in front of the computer. It turns exercising into an easy and enjoyable daily routine and helps people stay energized.

What do you think guys?