West Coast Church Branding

Worship Central is a church in San Diego, CA who has a strong community focus and a powerful influence in the worship community. As I ideated, sketched and conceptualized a new brand image for WC I wanted to tie in several key elements.

The church is situated in a predominant surf community and I wanted to reach that demographic with the barreling motion of the icon.

Pastor Brian Ming stressed to me his vision of a key hole being incorporated to symbolize "worship as the key to a God encounter."

and finally I envisioned the icon being used in motion graphics, interactive web design and video production so when the icon is "unlocked" counter clockwise it forms the "C" for central.

Posted on Feb 11, 2013

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